Interviews can uncover nuanced insights that standard data can’t reach.
I'm Nick. I've been unlocking the heart of customer experiences for over a decade. My deep-dive interviews empower countless businesses to make strategic moves based on real, impactful customer insights.
Trusted by billion-dollar brands, one-person shops, and dozens of businesses in between.
“Nick has a real talent for asking great questions, so we started to pass him our most important enterprise accounts. He has that strong skillset in making people comfortable and digging into the details. His background in the research and product development side of things really plays nicely into getting a detailed story. It's his strategic approach and his never being hemmed in by a question set that makes Nick really great at what he does.”
Joel Klettke, Founder, Case Study Buddy
My Interviewing Philosophy
Understanding your customers is more important than ever.
Building products and services has never been easier or more affordable. Customers have so many choices (and those options seem to grow every day). Interview your customers so you can understand who they are and make the right long-term decisions for your business.
Interviewing your customers is an investment, not a cost.
When you deeply understand your customers, you can build the right solutions to keep them happy. And while investing in customer interviews can be significant, it's much more affordable than not doing the research and going in the wrong direction.
Insightful customer interviews are all about building trust and deeply listening.
When you come prepared, listen to, care for, and respect the person you’re learning from, you build trust quickly and make it possible for a customer to share their reality. Plus, the gold is always in the follow-ups—and you can only follow up if you’re listening carefully.
Empathy (for you and your customers) drives genuine insights.
Empathy isn't just a buzzword. It's the cornerstone of every interview. By genuinely understanding your customers' feelings, I can uncover insights that data alone cannot reveal. This empathetic approach leads to deeper connections and more meaningful solutions tailored to real customer needs.
I don’t “validate” during interviews. I evaluate.
Validation presumes we're right from the get-go, and that's a surefire way to cloud our objectivity. I prefer to "evaluate," which invites us to question assumptions and keep an open mind.
Our partnership extends beyond interviews.
My role doesn’t end with interviews. I become a strategic partner in your growth. By aligning interview insights with your business goals, I help you translate understanding into action, ensuring that the voice of your customer informs every decision, from product development to marketing strategies.
“It’s hard to train an interviewer to have that skill. And Nick has that skill. An interviewer needs to have the empathy and sensitivity to not just get the story and the information we need, but to make sure that they are caring for the person on the other end of the call, and making them as comfortable as possible. Not only to enrich the end product, but to make sure that the interviewee doesn't leave the experience feeling vulnerable.”
Jules Orton, Senior Project Manager, Case Study Buddy